Archive | August, 2009

"I Tell No Lies" – Disclosing Sponsored Conversations

August 29, 2009 Written by Social Media

Any serious blogger will tell you that credibility and integrity are incredibly important to what they do. Recently sponsored conversations have gained great momentum as companies start to switch on to the power that influential bloggers have.

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Threadless & Co-creation

August 27, 2009 Written by Social Media

Threadless.com is an amazing example of what a Co-creative platform can achieve in business. They describe themselves as a community-based tee company with an ongoing, open call for design submissions.

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Xpress Co-creation

August 26, 2009 Written by Social Media

In a business case competition we were involved in recently, our team was asked to solve a “hypothetical” problem which the almighty Starbucks faced. The problem centered on customer service and the inability of the company to produce a wide range of customised products in a timely manner. The solution we proposed revolves around co-creation of value.

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Gangster Management 2.0

August 23, 2009 Written by Social Media

Imagine that Michael Corleone is alive and kicking today, he is sitting at his impressive mahogany desk gazing out the window in his office contemplating the state of his empire. He realises that he must use social media to create a more flexible and responsive organisation.

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Why Do We Pay To Be Loyal To You?

August 18, 2009 Written by Social Media

Why should you have to pay to become member of a loyalty scheme for the majority of the major airlines? Is there some huge admin fee I’m not aware of? I don’t have to pay (directly) to join fly buys, get a Placemakers “know how” card, a Tesco “Club Card”, or Best Western Rewards etc . The problem here is dominant logic

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The Gangsters Guide to Business

August 16, 2009 Written by Social Media

Have you ever stopped to consider just how it is that gangs succeed in motivating self interested people to work together?

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