Archive | October, 2009

Is Twitter Going To Die?

October 29, 2009 Written by Social Media

Recently a contact of mine told me that she’d been to a conference where an exec from Mindshare claimed that Twitter would be face down in the gutter within two years

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Using Design Thinking

October 27, 2009 Written by Social Media

The Design Thinking approach has a lot of potential for creating radical changes in a business, resulting in significant advances on the competition, and in some cases creating entire new industries.

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Conversation About Conversations

October 25, 2009 Written by Social Media

Over the next couple of weeks I will be attempting to start conversations with New Zealand businesses that have entered the Twittersphere. The purpose is to find who is engaging with their followers, who is taking steps in the right direction, and who has missed the point completely. Watch this space for the results of the first annual iThnk.com“Fail Whale Awards”…

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Building A Culture Around Social Media

October 22, 2009 Written by Social Media

There are loads of posts that describe the importance of corporate culture. But this isn’t one of those posts, this is merely about what we’re doing to build a culture around social media.

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The Fear of Free

October 20, 2009 Written by Social Media

The Free phenomenon is scary because it suggests everything we know about business could be wrong. At its heart, it is counter-intuitive to what we have been taught as business people. It goes to the heart of our understanding of the world, it disrupts our cognitive map and that scares the crap out of us. So we reject its challenge to protect our paradigm, a reaction as old as the search for mans place in the universe (just ask Copernicus).

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Locking In The Eyeballs With Co-creative Platforms

Locking In The Eyeballs With Co-creative Platforms

October 19, 2009 Written by Social Media

In a world where there are over 700million blogs and new web services are launched every day no one would deny that gaining a critical mass of users/viewers is vital to online success. But once you’ve got people tuned in how do you keep them involved? Google does it through the integration of a wide [...]

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