Archive | November, 2009

iSnack2.0 & Co-creation = Fail!

November 29, 2009 Written by Social Media

If we contrast start of the process for what KRAFT have done with Threadless.com do we can see that there the two red circles are the key differences.

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Pocketsmith & Social Media

November 26, 2009 Written by Social Media

Pocketsmith is Dunedin start-up that really has it right when it comes to social media. Being a personal finance and forecasting application they could be dry, boring and rather stale but as you’ll here in the video they’re on-to-it, personable, engaging and strategically minded with their online social interactions.

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The Marketing Renaissance?

November 19, 2009 Written by Social Media

The “Marketing Renaissance” is a beautiful term that I began using after hearing it in CC Chapman’s podcast Manageing the Grey. The term really resonated with me, it seemed to sum up all the changes that free and open media is bringing about. But having only a basic understanding of the renaissance I decided to [...]

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Does Web 2.0 Create an Even Playing Field for Business?

November 16, 2009 Written by Social Media

Has the plethora of new marketing tools available with Web 2.0 helped create a more even playing field for business? The short answer is; potentially…

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Social Media Aint No Revolution

November 11, 2009 Written by Social Media

The fact is that marketing at its core is only concerned with one thing – audience. This is as true today as it was 100 years ago, and will remain true for the next 100 years. Marketing evolves, but its core remains the same. It exists to effectively communicate with an audience.

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Taking Freemium Viral

November 9, 2009 Written by Social Media

It’s the barrier destroying “Free” in the Freemium business model and the rewards for sharing that helps turn any viral energy into new users.

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