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One of the hardest things I find to do as a blogger is to stick to my niche. My niche being the over saturated topic of social media. Many (including Problogger) have written about the importance of sticking to your niche: Problogger: How to Blog: Choose a Niche for Your Blog [Why Niches are Important] Technacular: [...]

“Follow us on Facebook”
Sure, oh wait, why exactly? Has anyone noticed the spate of “follow us” and “Find me on” signs popping up in your local shopping spots? Well I have. These little hints at a social media presence are appearing everywhere as tiny interruptions to our daily lives. I’ve got no problem with small business getting social, in fact I’m all for it… My only beef is the way they are going about it. It almost an afterthought, a knee-jerk reaction to the explosion of social media as a marketing platform.

In my spare time I’ve been tinkering with FBML tabs. Recently I’ve built a fairly basic tab for the upcoming TEDxDunedin (pictured below). This TEDxDunedin FBML tab is quite a simple, it has an intro video into the TEDx world wide movement and an comment box with a like button.

A recent article in the online edition of the UK’s Telegraph reported that “Social media is useless” for small business. The reason being that a survey conducted by the Forum of Private Business found that of those using social network sites, 52% of business owners believed SM to be “useless” or of little value. So [...]

I get a lot of emails  from social networks, I’m signed up to almost all of them. But two days ago I got this email….