Paper Is Where Words Go To Die
It’s no secret that the almighty interweb has caused a major downturn in the print magazine biz. All sorts of fixes have been tried, for a while some were hailing embedding video players in print magazines as the saviour of print based advertising.
When talking about the future of Wired, Chris Anderson said “We need to do something that doesn’t exist online, and do it in a superior way. Otherwise we should just do it online.” This might just be the superior way that they’ve been searching for…
Did you notice the sharing interface…pretty cool aye!
Now imagine how impressive the Mag+’s interface and social sharing system could be if coupled with augmented reality, so kinda turbo-charging what Esquire did with their Robert Downey Jr edition.
The problem with print is that once something has gone to the press its locked in forever – unable to be tweaked or reshaped. But for a long time the tactile and visual experience that was confined to the world of brochures, magazines and newspapers made it worthwhile.
The reason that the Kindle put a dent in the market share of newspapers and print books but didn’t really touch the magazine market, was simply that it couldn’t create that tactile or visual experience. But the Mag+ and AR might just be the forces that truly puts printed magazines to death.
Thnk about it…you’ve got a beautiful visual interface, an amazing tactile experience that has wicked social sharing and interactive features and ads that blur the boundary between the real and the digital worlds…why would you use anything else.
Loading ...