The above vid has been around for a while and it’s pretty popular (180,000 views).  It preaches a wicked message but I wonder…have they missed a crucial feature of viral marketing.
The reason I wonder this is because free is the first principle of Dr. Ralph F. Wilson’s 6 Principles of Viral Marketing
- Gives away products or services
- Provides for effortless transfer to others
- Scales easily from small to very large
- Exploits common motivations and behaviors
- Utilizes existing communication networks
- Takes advantage of others’ resources
What do uThnk? Is free the vital component in viral marketing? If so was there such a thing as viral marketing before the web brought the free economy to life?
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