Archive | March, 2010

Could USTREAM Go Mainstream in 2010?

March 29, 2010 Written by Social Media

There are obviously business implications for the use of USTREAM….every single company can now create their own live TV show, infomercial or Q&A sessions – the recorded media can even be pasted into your facebook page….so sounds pretty awesome right?

1 Comment • Continue Reading →

A 3 Step Process To Justify ‘FREE’ To Your Shareholders

March 26, 2010 Written by Social Media

1. We’ll give away something (a platform) that results in enhancing the consumers experience in your industry
2. We’ll set up a process to make sure that you are able to collect revenue (directly or indirectly) as a result of this increased user experience/involvement in your product area
3. You’ll get more $$$ + a more stable your investment.

Leave a comment • Continue Reading →

Engagement vs Promotion – Who Wins In Social Media?

March 22, 2010 Written by Social Media

You might be thinking that based on the tittle this is going to be a typical old school vs new school marketing argument, but that’s sooooooo 2008. In 2010 it’s no longer an either or situation, nowadays it’s definitely all about both. So how do you combine engagement and promotion without selling out? Good Example: Dunkin [...]

Leave a comment • Continue Reading →

The Paradox of Choice in Social Media

March 19, 2010 Written by Social Media

Some of the questions below might be useful as a starting point for making the tough decisions about how to attack your social media effort

2 Comments • Continue Reading →

Co-created Ice Cream

March 17, 2010 Written by Social Media

In most cases co-creation has definitely been hailed as an online phenomena but it doesn’t just happen in a digital space, it happens whenever a platform for engagement is created. This can be as simple as allowing people to customise something and attach part of themselves to it.

1 Comment • Continue Reading →
Becoming A Fully Integrated Social Business

Becoming A Fully Integrated Social Business

March 15, 2010 Written by Social Media

This is another guest post that I wrote for Social MediaNZ…enjoy. Now that every man and his dog are well and truly in the socialspace how much further does it have to go? Can companies become fully integrated social enterprises? The first hurdle has already been passed So far the biggest challenge in social media [...]

Leave a comment • Continue Reading →