Why Businesses Should Comment On Blogs!
A couple of days ago I spotted the discussion post below on Linkedin…
It gained a number of answers, but unfortunately the post was closed for any further comments (ironic?). The best comment of the lot is below:
“When commenting on a blog, article or video it is usually to add to the educational contribution of the author. To add a perspective to their writing, to confirm their viewpoint or to include my own experience to the mix of comments.
There have been a few instances where I have disagreed with the author or another person that commented, however, this is rare.
A reason that many people, marketers for example, will comment is to add their company information like website address in the comments; for Search Engine Optimization reasons.
I do not agree with this technique because it ruins the real reason for comments – to share experiences or perspectives. But that strategy is effective in driving traffic to one’s site.
Also, it can be very important for brand management. For example, if someone blogs about a company, perhaps their dissatisfaction with the quality or service of a company – it is important that the company have folks monitoring the internet to ensure that brand-bashing for the sake of it does not go unnoticed. A compelling argument can be created in the comment of a blog or article that defends the company or their brand.
Knowing that a company monitors their brand online is sometimes a good deterrent, but also can influence others that read the blog/article and the comments before posting their own. If I see that a company rep has posted that their product has undergone changes that addressed the issues being complained about, then I may feel less likely to post my complaints OR my complaints may become mitigated by the new information.
Engaging in blog comments can be used for many purposes. They are an important facet to the entire social networking trend and should be taken seriously by customers, marketers, corporations”.
So I thought I’d throw it open to you…why do you comment? is it…
- For Back Links
- For Traffic
- For Branding
- For Networking
- To Add Value
Oh course if you don’t feel the 5 options above are enough you’re more than welcome to comment…