In most cases co-creation has definitely been hailed as an online phenomena but it doesn’t just happen in a digital space, it happens whenever a platform for engagement is created. This can be as simple as allowing people to customise something and attach part of themselves to it.
Consider two different ice-cream shops, one that allows you to mix the flavours of ice cream, add whatever treats you want and one that sells you stock standard ice cream.
“Custom Made” VS “Stock Standard”
How much prouder are you of how good that ice cream tastes?
How much more did you enjoy the interactive of experience buying ice cream?
How much more likely are you to tell a friend about the mixture you created?
The interesting thing about this is that the ‘platform’ for the co-created ice cream, wasn’t a website that allows you to upload photo’s or even a forum that you could project your unique opinions on to, instead it started with the simplest of questions….
“What would you like?”
The only thing that changed with the co-created ice-cream is that the person on the other end of the counter now actually listens and has put in place a system where they can give you exactly what you want! Imagine how powerful this could be if all businesses could sincerely asked those four magic words.
