Could USTREAM Go Mainstream in 2010?
For those who aren’t yet clued up on the USTREAM vibe, it’s really a network of self made TV channels where people lifecast and live video stream whatever they want (except porn). It’s got some wicked features such as socialstream and live chat that has helped the site gain over 2,000,000 registered users who generate 1,500,000+ hours of live streamed content per month with over ten million unique hits per month. So it’s not exactly the niche site…but will it take off twitterstyle or even become as popular as YouTube?
Well…Media channels have jumped on the USTREAM band wagon…
CNET and other techy outlets have also joined in on the action streaming product reviews and discussions like the one below:
Ashton even used it to celebrate surpassing $1mill followers on twitter.
So maybe it’s getting there but does it have the mainstream pull of Twitter, YouTube and Facebook?
There are obviously business implications for the use of USTREAM….every single company can now create their own live TV show, infomercial or Q&A sessions – the recorded media can even be pasted into your facebook page….so sounds pretty awesome right?
But it seems that the thing that is missing is you! 10million hits aren’t a lot considering the Numa Numa guy has 7million on his own. It seems that especially in Australasia people don’t seem to be super keen on the USTREAM vibe.
I’ve searched high and low and I’m still not sure why this – so I’d love to here what uThnk.
Oh and if you’re looking to start streaming check out this vid – tiz amazingly helpful!