Archive | April, 2010

Like a Fan

Back in February I wrote a post titled For Lack of a Better Word. Obviously Mark Zuckerberg has the ithnk RSS feed plugged into his Reader because Facebook has changed the daunting “become a fan” process of pages to the more casual “like” action. The explanation given by Facebook was quote “We hope this action [...]

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Help Us Remodel

You may have noticed that we haven’t written in about a week or so it’s because we’ve been busy with our new venture and planning an overhaul of iThnk. We want to share our journey with you, we want people to be able to learn from both our highs and our lows as we move iThnk forward. We’ll still pump out analytical blog posts about Social Media, Free & Co-creation and we’ll still seek out interesting characters to provide guest posts but the difference will now be that you’ll now be able to see where our thoughts are coming from and share our in journey.

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Facebook Promo – SPCA Case Study Part 2

Just over two weeks ago SPCA, with the help of Young & Shand launched this facebook page promotion for their premium pet food. This brand is managed on behalf of the SPCA by Brand Support the people behind Cancer Society Sunscreen. The business is a case study in itself – a company dedicated to helping charities by [...]

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Facebook Promo – SPCA Case Study

iThnk the true beauty of this promotion is that it focusses on true fans, people who aren’t animal lovers aren’t going to sign up for a sample of free pet food.

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Social Media Overload

If you are like many of the new or well established business owners, entrepreneurs, or marketing professionals and you want to take advantage of what social media has to offer your bottom line, you should treat these bookmarking sites like any other tool or service that you utilize to operate your business.

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Why Numbers Matter In Social Media Promo

You might be a social media purist, in which case you may very well believe that promo shouldn’t be a factor in social media because promo is a numbers game and social media is not. But as much as it ‘shouldn’t be’ social media is a numbers game too.

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