Comments on: Facebook Promo – SPCA Case Study

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By: socialsammy

socialsammy — Tue, 13 Apr 2010 12:09:32 +0000

Hey Ben

You're so welcome, it's a great campaign and very well thought out – deserves all the attention it gets. Wow those are huge huge stats! 21,000 fans is outrageous – congratulations.

iThnk the fact that you've got fans talking is definitely an indication that you've got real fans, building a story is awesome but the fact that these people care about animals is to me the critical factor – magic!

By: bwagy

bwagy — Tue, 13 Apr 2010 06:29:55 +0000

Thanks for the mention Sam! I always say that the barriers to entry online are low (ie anyone can do it) but the barriers to success are high. A simple campaign with the right tactics can make significant results. We have some numbers (but can't release yet) I'll forward them to you when we get them.

Just an idea, in New Zealand in 14 days it grew to about 21,000 fans (bigger than Air New Zealand) – we need to check numbers but it would be one of the bigger consumer brands in New Zealand. You'll also see we use the form to establish a story with the fans, this has increased conversions almost three fold on our previous experiences.

By: Alycia

Alycia — Tue, 13 Apr 2010 06:17:27 +0000

Great simple post, I love it!

By: socialsammy

socialsammy — Tue, 13 Apr 2010 05:48:40 +0000

Glad you found some value in it Alex, but….endangering puppy's wasn't exactly what I was after here. I do know the consultant on the project so I'll see if he's able to release the stats on it once it's slightly further through the promo. Will most certainly write an update with stats if I get my hands on them.

By: alexwhalley

alexwhalley — Tue, 13 Apr 2010 05:04:44 +0000

Social Sammy! Brilliant – straight forward – to the point.
Yet again you have taken a supposedly complicated social media marketing tactic and broken it down into the simplicity that is:targeting relevant parties – creating a compelling call to action.
Be interesting to see the results from SPCA , maybe they will divulge with some persuasion (I can't threaten a puppy here can I?)