Archive | May, 2010

Social Media Burn Out & My “Work-Life Balance”

May 28, 2010 Written by Social Media

I recently read a post about work life balance on the blog “Ice Blue Banana” that really resonated with me, and inspired this post.  It seems that at the moment anything to do with work life balance really tugs at my heart strings. I guess this is probably because I work a hell of a [...]

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My Take On TEDxSydney

May 26, 2010 Written by Social Media

On Saturday I went along to TEDxSydney, which was an amazing day of fun filled inspiration. To be honest at times iThnk I suffered from sensory overload but all in all a phenomenal experience from which I’ve stolen many ideas for TEDxDunedin. There were some truly great musical acts…like Mr Percival

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3000+ Tweets & 50 Blog Post – But What Have I learnt?

May 21, 2010 Written by Social Media

Last week I crossed a minor milestone – my 3000th tweet and I thought it was time to take stock. I’ve been using twitter for well over a year and a half and blogging here at iThnk for just over 8months so what’s happened and what have I learnt??? What’s happened? Purely from Twitter I’ve met [...]

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You Ning-Nong!

May 10, 2010 Written by Social Media

There is over-riding perception social media is synomoous with free. New-comers especially will be instantly turned off by the prospect of paying for anything – “Oh you’re trying sell me something? Yuk, See ya!” Established users may be able to see the benefit from the premium services on offer, but forget about attracting skeptical new-users.

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Has someone at Ning been drinking their own Kool Aid?

May 7, 2010 Written by Social Media

Giving up on free and pushing prices on people who signed up for a free service – this just stinks of a CEO who lacks creative business thnking. Looking through the comments on a lot of the articles about this “interesting” strategic move two things are clear: People understand Ning needs to make money. Almost [...]

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Hollrr.com – Supercharging Word Of Mouth

May 3, 2010 Written by Social Media

We all know that word of mouth is the best form of advertising and with the emergence of Web 2.0 companies have an ever increasing number of platforms from where they can facilitate conversations between their consumers. Recently companies have become super smart and sites are looking for ways to recruit consumers that are excited [...]

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