Thanks anyway

So true you've highlighted the essence of what I should have said in the post….dam! It's like that witty comeback that you find in the back corner of your mind only after you've walked away from a deep burn.

Maybe I'll do a post about broadcast mentality. Thanks for stopping by and taking the time to comment.

I agree it's easy to filter the clutter to see what you want, but coming at it from the reverse perspective is slightly trickier. As marketers part of the aim when using Twitter is to attempt to connect enough, be relevant or remarkable enough that people don't use those same tools that you mentioned to filter you out of their lives. As you said “it takes some work” and I think that this is why there is still a massive opportunity in Twitter if you're willing to put in the yards.

Thanks for commenting rally appreciate it.

I almost didn't read Dan Schwable's post for exactly the reason you and @Ed joked about. Dan's major argument was based on broadcasting mentality, where you can make people listen to your message. Whereas as you say with Twitter people get to choose what noise they listen to and just as with regular marketing mediums all this means is that marketers need to break through the clutter by becoming remarkable/relevant….

I guess for me breaking through the clutter is all about connecting, but contrary to my point in this post it probably doesn't have to center around connections, @airpointsfairy has nothing to do with connections – but it's remarkable and it's relevant to the medium. So once aging purple cows come into play.

Thanks for ignoring the tittle and taking the time to read & comment.

Thanks for the post.