Why are social media folk so insecure?

Are you insecure? Are you constantly judging other social media folk? If so why?Insecure1 Why are social media folk so insecure?

Well I’m not sure about you, but I know that I flux between great pride and terrible insecurity about calling social media my niche.


Well it’s pretty simple, when I talk to 99.9% of people I get a huge sense of pride about what I do….But when I talk to anyone who has been exposed to a snake oil salesman of the social media world I get pretty tense.

So why am I tense?

I get tense not because I’m worried that we’re not good at what we do. The reason I get tense is because I’m worried that we’ll be tainted by the snake oil salesman’s stench.

We at iThnk are quite fortunate, we’ve got all the traditional qualifications that you’d expect from a digital marketing company and a semi-diverse range of services, but the stench of snake oil is potent in our industry.

I’ve recently met a number of people who are awesome in the social media community but the problem is that some of them are absolutely crap at their jobs…

Some of these people aren’t snake oil salemen but they may as well be because they’re just plain lazy! They seem to thnk that social media sits in a special place outside the rest of the business. So while others are slaving away these people seem to be actively trying to forget the fundamental rule of business…everything needs to add value.

The problem for me hits home when I talk to people who have employed these slobs/snake oil pedlars – many of them swear off social media all together & as we all know bad experiences are shared with others much more that the good experiences.

So between the lazy slobs and the snake oil salesmen it’s no wonder I’m anxious about the future of the social media world. But I guess all this has a up side, without the shocking how would you know when you found something terrific….

So that’s the end of my little rant, at this stage I should point out that I don’t work with any of these people so this is more of a generic rant about the state of the social media niche…it’s something that has been weighing on my mind for a long time. Now over to you, I’d love to hear what uThnk…

Do people in Social Media have good reason to be insecure?


4 Responses to “Why are social media folk so insecure?”

  1. Claire Jackson
    September 17, 2010 at 2:26 am #

    Nice post Sam, don’t 100% agree – think that social media def has respect around it! But yes, very hard as it seems that someone from within the business needs to “champion” the product that’s being promoted on social media for it to work long-term. What you maybe have encountered with the snake oil salemen are the short-term thinkers who have looked for a quick fix thru social media which just isn’t how it works. Hopefully they will be better at their jobs tho once they’ve realised that what they’re doing isn’t working! Also that’s got to be the best thing that social has going for it IMHO – constant innovation means you can never stop learning and improving what you do =)

    • Anonymous →
      September 17, 2010 at 4:26 am #

      Hi Claire

      I’m glad that you feel social media has respect around it, iThnk the respect fluctuates depending on who you’re talking to. In my experience most people are very keen to learn about it but I’d say that the people who have been burnt tend to be very hesitant about diving back in…

      I love your remarks about constant innovation and I hope you’re right….it will be interesting to see what happens to these social slobs as social media matures as a structured part of business.

  2. Anonymous →
    September 17, 2010 at 3:09 pm #

    Some of these people aren’t snake oil salemen but they may as well be because they’re just plain lazy! They seem to thnk that social media sits in a special place outside the rest of the business.
    Hahahahaa could not have put it better myself.

    You know my thoughts. I think it has its place but the problem is that in the world of internet marketing too many are told to just go there and sell their wares (with no freaking idea how to actually dothat effectivley) The result: this post :)

    • Anonymous →
      September 19, 2010 at 3:18 am #

      Hi Alex

      Thanks for stopping by, yeah I agree about the get out there and sell it attitude, I guess the tough thing is sifting through the crap to pick out the people who are actually committed to driving business results and making a difference.

      At the moment there appears to be no easily accessible way to do this….I guess this is what Social Media where trying to do when they launched their social media consultant registration process – just to bad that they’ve been too swamped to do anything more with it yet.