A Service Description that Packs a Punch

This is essentially a sequel the an article I wrote a few weeks back:  What iThnk We Do. In writing that piece I attempted to illustrate how I would explain the benefits of our services to a business person yet to take the plunge into social media. To do so it took me close to 700 words…

But what happens when you don’t have hundreds of words to explain your offerings? What happens if you only have say 25 to punch out the ideal summary?Packing a punch3 A Service Description that Packs a Punch

I read this TechCrunch post and I thought, hmmm, can I actually explain what iThnk does succinctly? Well if you check out our nice new service descriptions page here you will see we have put some effort into really nailing down what we’re up to. Even with the great blurbs, maybe the single statement that summarises our  USP is still lacking.

Because I’m always mindful of articulating our core competencies clearly, I try to explain iThnk as simply as possible to people I meet. At times I understate or “dumb it down” so I don’t bore those who seem disinterested. Often I say “we help businesses use social media” or sometimes simply “I work with facebook” or there is even the line “ya know – facebook, Twitter blogging and stuff”. The hardest thing I find is knowing who to tell what. You never know who is going to give you your next referral so it is important to give everyone a good impression of you, your brand and what it is you can offer.

So that is what I wanted to be able to do. I read  How to explain your business is less than two sentences and started trying to find that all-encompassing tagline. What I came up with is this:

Consumers are increasingly using social media to engage with brands. We give businesses the tools to be seen and make meaningful connections in this rapidly developing space.

Ok so its not perfect; I’m  not even sure its any good at all. It is very much a work in progress and I would love to get some feeedback… So what do uThnk of the punchy tagline – powerful enough to knock out Rocky or does it pack less punch Monty Burns?

2 Responses to “A Service Description that Packs a Punch”

  1. Danny Brown
    September 30, 2010 at 1:19 pm #

    Would it be okay to say a little A and a little B? :)

    Elevator pitches are hard at the best of times; especially now, with everyone trying to make social media sound like a crucial and important part of business (which it is), without scaring folks off or confusing them.

    I use “I give businesses the voice they never knew they had” – not sure if it’s any good, but seems to sum up what I do. :)

    Good luck with the final choice – sure it’ll be a cracker :)

    • Andy Moore
      October 3, 2010 at 10:19 am #

      Hi Danny,

      I agree it is hard to say something worthwhile without sounding too cheesy.

      I like your tagline – iThnk it has the potential to inspire. Thanks for the comment, I’ll keep trying to come up with that knock-out punch!