Sam Schuurman

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Sam Schuurman (a.k.a @SocialSammy) who is keen student of the new business world, the founder of iThnk, and a co-founder of TEDxDunedin.

Recent blog posts written by Sam Schuurman

About iThnk.com

iThnk.com is the blog of @SocialSammy & MooreOfAndy – we write twice a week and try to attract interesting guest posts from all sorts of peeps. Click on the arrows to check out the topics we cover.

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We think you’re interesting, far more interesting than the news organisations that dominate the mainstream chat about web 2.0 & business and we’d love you to share your thoughts with us.

Co-creation Explained

Co-creation Explained

It’s empowering consumers to participate in the creation, production and in many cases even the delivery of a product or service.

Passive consumption is a thing of the past – your customers are now informed, connected, networked, and empowered on a scale that has never before been seen.