Why should you have to pay to become member of a loyalty scheme for the majority of the major airlines? Is there some huge admin fee I’m not aware of? I don’t have to pay (directly) to join fly buys, get a Placemakers “know how” card, a Tesco “Club Card”, or Best Western Rewards etc . The problem here is dominant logic
Andy Moore
Andy Moore (a.k.a @MooreOfAndy) is one of the founders of iThnk. He is a keen marketing strategist and not too long ago was NZ’s fastest man over 400m.
