Why Do We Pay To Be Loyal To You?

August 18, 2009 Written by Social Media

Why should you have to pay to become member of a loyalty scheme for the majority of the major airlines? Is there some huge admin fee I’m not aware of? I don’t have to pay (directly) to join fly buys, get a Placemakers “know how” card, a Tesco “Club Card”, or Best Western Rewards etc . The problem here is dominant logic

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The Gangsters Guide to Business

August 16, 2009 Written by Social Media

Have you ever stopped to consider just how it is that gangs succeed in motivating self interested people to work together?

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About iThnk.com

August 15, 2009 Written by Social Media

iThnk.com is the blog of @SocialSammy & MooreOfAndy – we write twice a week and try to attract interesting guest posts from all sorts of peeps. Click on the arrows to check out the topics we cover.

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Submit A Post

August 10, 2009 Written by Social Media

We think you’re interesting, far more interesting than the news organisations that dominate the mainstream chat about web 2.0 & business and we’d love you to share your thoughts with us.

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Co-creation Explained

Co-creation Explained

August 5, 2009 Written by Social Media

It’s empowering consumers to participate in the creation, production and in many cases even the delivery of a product or service.

Passive consumption is a thing of the past – your customers are now informed, connected, networked, and empowered on a scale that has never before been seen.

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