When we started iThnk it was just a bita fun. We felt that we had some pretty good ideas and that if we shared them maybe someone would listen. It was easy to love the job in the beginning, Andy and I would just work on whatever part of a project was needed.
All this changed when we started making money, not big money but money nonetheless. Now we’re super busy and we’re trying to define our areas of expertise and the tasks that make up our roles.
This is one of the hardest things to do (well in my experience anyway) because I just want to be involved in everything. But it’s at the point where it’s 100% necessary to divide up our energy to increase efficiency and maintain personal sanity. Every company has to do this sort soul searching breakdown of responsibilities but from what I’ve seen the guidelines on how to do this are pretty crap. Continue Reading »
Last night I was checking out the site stats for iThnk.com. I went through the keywords that were searched for on Google resulting in a click for our site, an exercise I found to be quite entertaining.
The most prolific search term for getting clicks is “balance”. True story. In fact, it is more than double that of any other term used to find us. I’m not even going to start to speculate what the searchers were looking for when they chucked this into the Google machine, but I doubt they always got what they wanted by finding us. There have been plenty of relevant search terms that relate to what we write about on here which is encouraging. Stuff like:
- “how to write a blog”
- “cool facebook brands”
- “fbml resources and guides” Continue Reading »
There is a strange conflict between getting things done and getting more things to do… to translate that, the plethora of ingenious new
marketing strategies (well, pretty good ones at least) we have up the iThnk sleeve are currently getting pushed aside by the day-to-day business activities. We are putting heaps of effort into current tasks at the expense of implementing the strategies we know can help the business grow.
Personally I’d like to blog a lot more, I’m trying to read and comment on more blogs, I’m playing with more social media tools, and I’m giving things a crack I previously would’ve put in the too-hard basket. Why? Four reasons:
1) To practice what we preach to others.
2) To upskill and have more in-house capabilities.
3) To get some Google love.
4) To add value to clients by saying “yea sure” and having a willingness to give anything a crack. There isn’t anything that can’t be done, just people that can’t be bothered. Continue Reading »
I talk to people a lot of people that don’t really understand exactly what iThnk.com is, and what exactly our team (Sam and I) do. To be honest, I sort of like it that way. To me it adds a little mystery to the whole operation. From a marketing stand-point though, it’s a terrible situation to be in!
The real reason it may seem unclear as to what it is we do is that we don’t really know ourselves. Ok that’s not true. We know exactly what we do – we just don’t want to tell anyone! Ok that’s not true either. So here it is: iThnk.com provides a range of marketing solutions centred around (but not exclusively with) social media. Basically we devise wicked marketing strategies that take advantage of powerful social media tools to work harmoniously with the rest of the marketing mix. Sounds pretty awesome ah? Um that’s because it is! Well at least we thnk so.
Part of our service is to update this blog and give you our take on social mediary stuff (btw that is a word I just made up). We like sharing any insight we have so right now I’m going to give you an example of how we work: Continue Reading »
Last week I crossed a minor milestone – my 3000th tweet and I thought it was time to take stock.
I’ve been using twitter for well over a year and a half and blogging here at iThnk for just over 8months so what’s happened and what have I learnt???
What’s happened?
As a result of these wonderful peeps I’ve…. Continue Reading »
iThnk.com is the blog of @SocialSammy & MooreOfAndy – we write twice a week and try to attract interesting guest posts from all sorts of peeps.
We mostly write about social media and it’s effect on business but we may stray off topic from time to time if something is interesting enough. We’re in the middle of a revamp, through blogging we’ve been able to meet some amazing people and establish the start of a new media agency. This revamp is aimed to enable you to more effectively engage in our journey to getting this off the ground, we want you to be able to learn from both our highs and our lows as we move iThnk forward.
We’re also planning a number of new ventures – so stay tuned and watch this space!
