iThnk.com » Co-creation

Co-created Ice Cream

Sam Schuurman — Tue, 16 Mar 2010 22:31:17 +0000

In most cases co-creation has definitely been hailed as an online phenomena but it doesn’t just happen in a digital space, it happens whenever a platform for engagement is created. This can be as simple as allowing people to customise something and attach part of themselves to it.

Co-created Ice Cream is a post from: iThnk.com

iSnack2.0 & Co-creation = Fail!

Sam Schuurman — Mon, 30 Nov 2009 00:17:22 +0000

If we contrast start of the process for what KRAFT have done with Threadless.com do we can see that there the two red circles are the key differences.

iSnack2.0 & Co-creation = Fail! is a post from: iThnk.com

Locking In The Eyeballs With Co-creative Platforms

Sam Schuurman — Mon, 19 Oct 2009 10:27:15 +0000

In a world where there are over 700million blogs and new web services are launched every day no one would deny that gaining a critical mass of users/viewers is vital to online success. But once you’ve got people tuned in how do you keep them involved? Google does it through the integration of a wideFind out more

Locking In The Eyeballs With Co-creative Platforms is a post from: iThnk.com

Threadless & Co-creation

Sam Schuurman — Wed, 26 Aug 2009 22:19:22 +0000

Threadless.com is an amazing example of what a Co-creative platform can achieve in business. They describe themselves as a community-based tee company with an ongoing, open call for design submissions.

Threadless & Co-creation is a post from: iThnk.com

Xpress Co-creation

Andy Moore — Wed, 26 Aug 2009 01:45:59 +0000

In a business case competition we were involved in recently, our team was asked to solve a “hypothetical” problem which the almighty Starbucks faced. The problem centered on customer service and the inability of the company to produce a wide range of customised products in a timely manner. The solution we proposed revolves around co-creation of value.

Xpress Co-creation is a post from: iThnk.com

Co-creation

Sam Schuurman — Sat, 15 Aug 2009 00:12:51 +0000

Co-creation is the way forward for business. Passive consumption is a thing of the past - your customers are now informed, connected, networked, and empowered on a scale that has never before been seen.

Co-creation is a post from: iThnk.com