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	<title>iThnk.com &#187; Free/Style</title>
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		<title>You Ning-Nong!</title>
		<link>http://www.ithnk.com/2010/05/10/you-ning-nong/</link>
		<comments>http://www.ithnk.com/2010/05/10/you-ning-nong/#comments</comments>
		<pubDate>Sun, 09 May 2010 22:00:32 +0000</pubDate>
		<dc:creator>Andy Moore</dc:creator>
				<category><![CDATA[Free/Style]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Free]]></category>

		<guid isPermaLink="false">http://www.ithnk.com/?p=1972</guid>
		<description><![CDATA[There is over-riding perception social media is synomoous with free. New-comers especially will be instantly turned off by the prospect of paying for anything - "Oh you're trying sell me something? Yuk, See ya!" Established users may be able to see the benefit from the premium services on offer, but forget about attracting  skeptical new-users.<p><a href="http://www.ithnk.com/2010/05/10/you-ning-nong/">You Ning-Nong!</a> is a post from: <a href="http://www.ithnk.com">iThnk.com</a></p>
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		<title>Has someone at Ning been drinking their own Kool Aid?</title>
		<link>http://www.ithnk.com/2010/05/07/has-someone-at-ning-been-drinking-their-own-kool-aid/</link>
		<comments>http://www.ithnk.com/2010/05/07/has-someone-at-ning-been-drinking-their-own-kool-aid/#comments</comments>
		<pubDate>Fri, 07 May 2010 04:49:32 +0000</pubDate>
		<dc:creator>Sam Schuurman</dc:creator>
				<category><![CDATA[Free/Style]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Community Social Networking]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Ning]]></category>

		<guid isPermaLink="false">http://www.ithnk.com/?p=1917</guid>
		<description><![CDATA[Giving up on free and pushing prices on people who signed up for a free service &#8211; this just stinks of a CEO who lacks creative business thnking. Looking through the comments on a lot of the articles about this &#8220;interesting&#8221; strategic move two things are clear: People understand Ning needs to make money. Almost<a class="more_link" href="http://www.ithnk.com/2010/05/07/has-someone-at-ning-been-drinking-their-own-kool-aid/">Find out more</a><p><a href="http://www.ithnk.com/2010/05/07/has-someone-at-ning-been-drinking-their-own-kool-aid/">Has someone at Ning been drinking their own Kool Aid?</a> is a post from: <a href="http://www.ithnk.com">iThnk.com</a></p>
]]></description>
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		<slash:comments>2</slash:comments>
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		<title>A 3 Step Process To Justify &#8216;FREE&#8217; To Your Shareholders</title>
		<link>http://www.ithnk.com/2010/03/26/how-to-justify-free-to-your-shareholders/</link>
		<comments>http://www.ithnk.com/2010/03/26/how-to-justify-free-to-your-shareholders/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 21:44:55 +0000</pubDate>
		<dc:creator>Sam Schuurman</dc:creator>
				<category><![CDATA[Free/Style]]></category>
		<category><![CDATA[Business model]]></category>
		<category><![CDATA[Businesses]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Word of mouth]]></category>

		<guid isPermaLink="false">http://www.ithnk.com/?p=1638</guid>
		<description><![CDATA[   1.  We'll give away something (a platform) that results in enhancing the consumers experience in your industry
   2. We'll set up a process to make sure that you are able to collect revenue (directly or indirectly) as a result of this increased user experience/involvement in your product area
   3. You'll get more $$$  +  a more stable your investment.
<p><a href="http://www.ithnk.com/2010/03/26/how-to-justify-free-to-your-shareholders/">A 3 Step Process To Justify &#8216;FREE&#8217; To Your Shareholders</a> is a post from: <a href="http://www.ithnk.com">iThnk.com</a></p>
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is $0.00 Really The Cost of Viral Marketing</title>
		<link>http://www.ithnk.com/2010/02/26/is-0-00-really-the-cost-of-viral-marketing/</link>
		<comments>http://www.ithnk.com/2010/02/26/is-0-00-really-the-cost-of-viral-marketing/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 22:15:42 +0000</pubDate>
		<dc:creator>Sam Schuurman</dc:creator>
				<category><![CDATA[Free/Style]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Value]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[Word of mouth]]></category>

		<guid isPermaLink="false">http://www.ithnk.com/?p=1527</guid>
		<description><![CDATA[Free is not 100% necessary for viral marketing...but it sure does help<p><a href="http://www.ithnk.com/2010/02/26/is-0-00-really-the-cost-of-viral-marketing/">Is $0.00 Really The Cost of Viral Marketing</a> is a post from: <a href="http://www.ithnk.com">iThnk.com</a></p>
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A &#8216;Free&#8217; &amp; Open Response</title>
		<link>http://www.ithnk.com/2010/02/19/a-free-open-response/</link>
		<comments>http://www.ithnk.com/2010/02/19/a-free-open-response/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 06:45:41 +0000</pubDate>
		<dc:creator>Sam Schuurman</dc:creator>
				<category><![CDATA[Free/Style]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business model]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.ithnk.com/?p=1506</guid>
		<description><![CDATA[With management's motivation for free, that's fine - but how can you justify Free to the stockholders of a public company? (wicked question huh!)<p><a href="http://www.ithnk.com/2010/02/19/a-free-open-response/">A &#8216;Free&#8217; &#038; Open Response</a> is a post from: <a href="http://www.ithnk.com">iThnk.com</a></p>
]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Would Viral Marketing Work Without Free?</title>
		<link>http://www.ithnk.com/2010/02/19/would-viral-marketing-work-without-free/</link>
		<comments>http://www.ithnk.com/2010/02/19/would-viral-marketing-work-without-free/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 21:37:41 +0000</pubDate>
		<dc:creator>Sam Schuurman</dc:creator>
				<category><![CDATA[Free/Style]]></category>
		<category><![CDATA[Business model]]></category>
		<category><![CDATA[Businesses]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.ithnk.com/?p=1497</guid>
		<description><![CDATA[Is free the vital component in viral marketing? If so was there such a thing as viral marketing before the web brought the free economy to life?<p><a href="http://www.ithnk.com/2010/02/19/would-viral-marketing-work-without-free/">Would Viral Marketing Work Without Free?</a> is a post from: <a href="http://www.ithnk.com">iThnk.com</a></p>
]]></description>
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		<slash:comments>2</slash:comments>
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