Old Spice Guy, you have given me plenty to think about. Isaiah Mustafa my friend, you have absolutely hyped Old Spice beyond all reasonable expectations. Kevin Rose loves you. My Mum loves you. I’m sure if I had a sister, she’d love you too. I’m worried though, this hype, it’s going interstellar. It’s getting to be a bit much. Some in the ‘social media’ community, would gladly have us believe that you alone are responsible for a 107% increase in sales of Old Spice. Are you? Did your videos inspire that many people to change their scent? Won’t their girlfriends be surprised? Won’t their pets be confused?! Continue Reading »
The amount of great social media resources online is staggering. Everything from monitoring tools, how-to guides, and stats, to the focal point of this post; the top list. Like the top 10 ways to become a real social media expert , top 5 social bookmarking sites and top 10 blogs – you get the gist of it.
In one of my latest attempts to stay current in an ever-changing space, I searched for SM resources to see if anything had been flying under my radar, or if something has emerged recently that I’m crazy to ignore. What I found was a long list of lists. I started with 22 Essential Social Media Resources and my journey soon spiralled out of control when it became apparent that everyone was putting together some kind of SM whats what. Pick any number between 1 and 100 and chances are there is some kind of top SM resource list for that figure. You get top 5s, plenty of top 10s, this top 50, a top 220+ and even a mammoth 1001 !
I thought about trying to condense each of these into my definitive top 11 list (because I like the number 11); but then I figured, that’s all ready been done plenty of times way better than I ever could. So instead I’m just going to pick out a few gems from the lists that I read.
Infographics
Everyone likes pretty images, so handily these nice infographics combine visuals with good information. They are a nice way to depict new trends without looking at some obscure high school throwback line graph. The one on display (from 97th floor) would be great to give to businesses exploring new social media options. Print it out and stick it on the office wall.
Download the PDF by clicking here
Social Brand Management
This article is a great reminder of what is important when managing a brand through SM. The differing perspectives of some seasoned pros tells me there is no magic formula that will help you co-ordinate you branding efforts entirely. From transparency to revenue, relationships to the future; each “guru” points to something quite different as the key driver. Each perspective is worth considering, although the one you choose will ultimately depend on what you’re trying to achieve.
Don’t let your Blog be a Loser
No-one wants to be the unpopular kid in class. This witty and informative guide points out ways your blog might be kinda lame and what to do about it. Avoid the perils of being a loner, looking funny, or acting like a spaz.
So there you have it, possibly the least comprehensive social media top list ever complied. Maybe someday this post will feature in a list of marginally informative social media resources. I hope so. Have you seen anything lately that you thnk would make the next SM top list?
Many business employ social media marketing to reach their customers directly. With so many outlets, you need tools at your disposal which can monitor the effectiveness of your campaign across Facebook, Twitter, blogs, forums and more. Here are ten social media monitors worth examining. Continue Reading »
Last night I was checking out the site stats for iThnk.com. I went through the keywords that were searched for on Google resulting in a click for our site, an exercise I found to be quite entertaining.
The most prolific search term for getting clicks is “balance”. True story. In fact, it is more than double that of any other term used to find us. I’m not even going to start to speculate what the searchers were looking for when they chucked this into the Google machine, but I doubt they always got what they wanted by finding us. There have been plenty of relevant search terms that relate to what we write about on here which is encouraging. Stuff like:
- “how to write a blog”
- “cool facebook brands”
- “fbml resources and guides” Continue Reading »
Recently I was a bit under the weather, I was confined to sitting on the couch flicking through day time television and surfing the web. In my surfing I delved into the depths of Facebook Fan pages as we’re looking to revamp ours soon. Rather than being a greedy information hog I thought I’d share all that I’ve found so that you can start your own pimping Facebook page.
Do You Have A Facebook Page?
If not, here’s a few posts about why you should have one…
If you do, have you pimped it out yet? The list of resources detailed in this post should help you sexy up that dull lack lustre FB page of yours. Continue Reading »
Measuring the success of any social media venture is definitely something businesses should be doing. That’s no surprise; well at least I hope it isn’t!
Keeping sight of what constitutes success along the may be another story. What I’m getting at is there are so many ways to succeed in your social media campaigns, it is important to select what matters most at the outset. Here are a few of the ways you could measure success:
- # of comments on posts, updates or uploads.
- # of likes, diggs, retweets and shares (of the above).
- # of fans.
- # of page views (of your blog or social network site).
- Click through to your website.
- Offline media coverage (publicity).
- RSS subscriptions.
AND the list goes on. I see a problem emerging when the temptation to dominate every imaginable metric arises. I’ll try to explain why this could get you into trouble… Continue Reading »
