Tag Archives: Co-creation

Engagement vs Promotion – Who Wins In Social Media?

March 22, 2010 Written by Social Media

You might be thinking that based on the tittle this is going to be a typical old school vs new school marketing argument, but that’s sooooooo 2008. In 2010 it’s no longer an either or situation, nowadays it’s definitely all about both. So how do you combine engagement and promotion without selling out? Good Example: Dunkin [...]

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The Paradox of Choice in Social Media

March 19, 2010 Written by Social Media

Some of the questions below might be useful as a starting point for making the tough decisions about how to attack your social media effort

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Becoming A Fully Integrated Social Business

Becoming A Fully Integrated Social Business

March 15, 2010 Written by Social Media

This is another guest post that I wrote for Social MediaNZ…enjoy. Now that every man and his dog are well and truly in the socialspace how much further does it have to go? Can companies become fully integrated social enterprises? The first hurdle has already been passed So far the biggest challenge in social media [...]

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Locking In The Eyeballs With Co-creative Platforms

Locking In The Eyeballs With Co-creative Platforms

October 19, 2009 Written by Social Media

In a world where there are over 700million blogs and new web services are launched every day no one would deny that gaining a critical mass of users/viewers is vital to online success. But once you’ve got people tuned in how do you keep them involved? Google does it through the integration of a wide [...]

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Social Media Vids Everyone Should See

September 1, 2009 Written by Social Media

These are some of the greatest social media videos on the Youtube today – if you have any vids you think we should add just post a link in the comments.

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Threadless & Co-creation

August 27, 2009 Written by Social Media

Threadless.com is an amazing example of what a Co-creative platform can achieve in business. They describe themselves as a community-based tee company with an ongoing, open call for design submissions.

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