Tag Archives: Co-creation

Xpress Co-creation

August 26, 2009 Written by Social Media

In a business case competition we were involved in recently, our team was asked to solve a “hypothetical” problem which the almighty Starbucks faced. The problem centered on customer service and the inability of the company to produce a wide range of customised products in a timely manner. The solution we proposed revolves around co-creation of value.

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About iThnk.com

August 15, 2009 Written by Social Media

iThnk.com is the blog of @SocialSammy & MooreOfAndy – we write twice a week and try to attract interesting guest posts from all sorts of peeps. Click on the arrows to check out the topics we cover.

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Co-creation Explained

Co-creation Explained

August 5, 2009 Written by Social Media

It’s empowering consumers to participate in the creation, production and in many cases even the delivery of a product or service.

Passive consumption is a thing of the past – your customers are now informed, connected, networked, and empowered on a scale that has never before been seen.

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